It’s Official Universe Expands to UK & Europe

It's Official Universe Expands to UK & Europe
It’s Official Universe Expands to UK & Europe

LONDON, (26 April, 2016) – Universe, a Live Nation Entertainment company, that specialises in self service ticketing software and social event management, announced today that it is opening its first European office based at Ticketmaster’s headquarters in London, United Kingdom.

Universe provides event ticketing software combined with advanced promotional and marketing tools. The company works with event organisers in over 600 cities around the

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Game-changing Event Technology: Bluetooth LE, Social Walls and Open-Data Protocol

Game-changing Event Technology: Bluetooth LE, Social Walls and Open-Data Protocol
Game-changing Event Technology: Bluetooth LE, Social Walls and Open-Data Protocol

Event Management Technology continues to advance at an incredible speed. Tech conferences have greatly benefited from a streamlined planning process and unprecedented data collection making targeted marketing efforts and contextualized experiences more successful than ever before. For those of our readers who are planning an upcoming tech conference, we’ve compiled a helpful list of a couple of the most influential and game-changing event management technologies.

Enable Better Experiences

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The Conference After Party and How it Can Grow Your Brand Awareness

Tech Conference After Party
The Conference After Party and How it Can Grow Your Brand Awareness

Multi-day conferences have a new counterpart: The After Party. Though, not exclusive to technology conferences, after-parties, hackathons, networking mixers and happy hours are cropping up everywhere around larger conferences. SXSW and Dreamforce are two that have been killing the after party game for several years. For those of you that

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Should I Give Away Comp Tickets to My Next Tech Conference?

Should I Give Away Comp Tickets to My Next Tech Conference?
Should I Give Away Comp Tickets to My Next Tech Conference?

Should you give away complimentary tickets to your next conference? There are a lot of different things to take into consideration when deciding if and how many comp tickets to give out to your tech conference. We get this can be a difficult decision, so we’ve decided to help you simplify that process. We’ve put together a list of the pros and cons of giving out comp tickets.

PRO: Word of Mouth Promotion

Complimentary tickets can be a great way to market your event. While you

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Finding the Best Speakers for Your Tech Conference

Finding the Best Speakers for Your Tech Conference
Finding the Best Speakers for Your Tech Conference

Putting on a fun but informative tech conference is a delicate balance; the key to making your tech conference a hit is having engaging and knowledgeable speakers to present. With the right speakers, you can draw in new attendees, bring back past guests, and deliver valuable information that will help increase your event’s reputation for being on the cutting edge of your industry. Finding the right speakers doesn’t come easy, though…and to help, we’ve put together a brief

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Your Guide to San Francisco’s Super Bowl Parties

Your Guide to San Francisco's Super Bowl Parties
Your Guide to San Francisco’s Super Bowl Parties

There are going to be some epic Super Bowl parties in San Francisco, and if you’re in the area, you’re going to want to know when and where. Things are going to be busy, so we’d highly recommend getting your tickets ahead of time…that being said, if you don’t want to commit to one event, you’ve got nothing to worry about! San Francisco is ready to party, and every neighborhood will have its own events going on. To help get you started in your search for the perfect party, we here at

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Fun Extras for Your Super Bowl Party

Fun Extras for Your Super Bowl Party
Fun Extras for Your Super Bowl Party

A Super Bowl party is the perfect opportunity to get together with friends, have some great food, and watch a game, but don’t be fooled into thinking that a Super Bowl party has to be limited to Bud Light, seven-layer bean dip, and hot wings! There are a few things you can do to up the ante of your Super Bowl party, and to help you out, we’ve compiled a list of them right here for you.

Photo Booth

Immortalize Super Bowl 50 with a photo booth. Include some football and team-themed props, and

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How to Cater Your Super Bowl Party

How to Cater Your Super Bowl Party
How to Cater Your Super Bowl Party
  1. The Last Minute, “…our TV isn’t working, can we use yours?” Home Party

We’ve all been there: we’re planning on taking it easy, maybe dropping by a local bar or a friend’s apartment to watch the game, and then suddenly, boom, your apartment is the place to be. Maybe it’s because you’ve got that brand new TV, maybe it’s because you’re only a block from the subway station and it’s raining or maybe it’s because you have ample street parking nearby, but either way you’re now the somewhat-unwilling host of a Super Bowl party.

Fear not: there are a few

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How to Choose a Venue for Your Super Bowl Party

How to Choose a Venue for Your Super Bowl Party
How to Choose a Venue for Your Super Bowl Party

Here at Universe, we’re all getting pretty pumped for the Super Bowl, and we’re sure that you are too. The Super Bowl brings out the best of our competitive side, and some of the best parties. If you’re in charge of throwing the party, it can be hard to figure out where to host it. There are a lot of factors to consider when choosing your venue; two of the most important are the number of attendees and your budget. That said, we’ve put together a guide to help you choose the right space

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7 Great Reads for Event Organizers

7 Great Reads for Event Organizers
7 Great Reads for Event Organizers

As event organizers, we know that event planning is continually growing and changing. There is a constant need to learn, ensuring we are capable of evolving alongside the business of planning events. To help you out, we’ve put together a list of must-reads for event organizers.

  1. Confessions of an Event Planner by Judy Allen

Event-planning rock star Judy Allen has put together a helpful and engaging book about real-life event planning shenanigans. Made useful by her funny analysis of what not to do when planning events. It shows a

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