How to Build an Email Marketing Contact List that Doesn’t Go to Waste

How to Build an Email Marketing Contact List that Doesn’t Go to Waste
How to Build an Email Marketing Contact List that Doesn’t Go to Waste

When it comes to email marketing, the golden rule applies a million-fold. Do unto others as you’d want others to do unto you.

Here’s the story: every morning, hundreds of millions of people activate their smartphones and scroll through emails that have come in. Many of them will click through, engage, comment, and write back for more info. Plenty will leave but remember you. There’s

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The Future of Event Payments

The Future of Event Payments
The Future of Event Payments

Collectively, we are a new kind of generation.

One that discounts the paradox of possessions.

Rather, we cherish the value created by experiences.

We actively pursue experiences; from which we seek connection, lasting memories and a true sense of intrinsic value.

As an organization, our core mission at Universe is to bring people together through live experiences. Everything from our partnerships to our technology is built with this mission in mind. We’re

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Payment Plans Have Arrived

Payment Plans Have Arrived
Payment Plans Have Arrived

People prefer to spend money on experiences.

Recent research tells us the share of the share of consumer spending on live experiences and events relative to total consumer spending in the United States has nearly doubled since the late 80s.

Millennials, in particular, are propelling this growth. When asked, more than three in four would prefer to spend money on an experience over buying a material good.

With live experiences on the rise, we’ve sought

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New Bloggers: Get Inspired and Deepen Engagement

Learn to Blog

Starting a blog takes guts. Maybe you opened a WordPress account a couple months back to blog about music with the hopes to build hype for your upcoming festival. But after the event, the blog fell to the wayside. We understand that in the chaos of running your event, generating content on top of that may seem like an impossible feat. We’re here to disprove that assumption.

The Event Planner’s Approach to Content Marketing

The passions of a brand come right after its product. Every blogger who writes to drive business keeps this motto in

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Video Marketing: The Catalyst for Connecting with Your Audience and Selling More Tickets

Video Marketing: The Catalyst for Connecting with Your Audience and Selling More Tickets
Video Marketing: The Catalyst for Connecting with Your Audience and Selling More Tickets

One reason any of us pay money for an event is because we believe it will add value to our life. Pushing your brand onto the internet and actually meeting your bottom line with event ticket sales takes more than just wishful thinking about your event’s listing. At Universe, we’ve been tracking successful ticket sales to see what’s working to convert. When people land on your event’s listing or on your website’s landing page, a video marketing strategy remains one of the most consistent

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Universe Brings New Currencies to Event Organizers Across Scandinavia

Universe Brings New Currencies to Event Organizers Across Scandinavia
Universe Brings New Currencies to Event Organizers Across Scandinavia

Today marks the official launch of three new currencies in Sweden, Norway and Denmark! (And, a shout-out to our Finnish friends, in Finland via Euros).

Organizers in Scandinavia will now be able to transact, process payments and withdraw funds in Swedish Kronor, Norwegian Kroner, Danish Kroner and in Finland via Euros.

Previously, Universe was servicing countries in Europe by offering payment processing in British Pounds Sterling and Euros. Powered by

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Universe Takes on Australia with the Release of Aussie Dollars

Universe Takes on Australia with the Release of Aussie Dollars
Universe Takes on Australia with the Release of Aussie Dollars

As of today, we are thrilled to announce the release of Australian Dollars!

Australian organizers will now be able to transact, process payments and withdraw funds in their native currency of Aussie Dollars.

In the past, we were selling thousands of tickets across the South Pacific, but processing each ticket sold in USD. With sustained demand, we wanted to give organizers the ability to process payments in their native currency. Thanks to the strength

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Introducing New Currencies!

Introducing New Currencies!
Introducing New Currencies!

Today, we’re introducing four new currencies to the Universe platform. Event organizers will now be able to transact and process payments in Australian Dollars, Danish Kroner, Norwegian Kroner, and Swedish Kronor!

“We’re very excited to be releasing new currencies. With the opening of our office in the UK this past spring we’ve made a huge push to focus and better serve our Euro markets. As we continue to expand internationally we will be releasing, even more, currencies across Europe

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Forget Standing Out. Know Your Audience and How to Reach Them Through Tailored Targeting

Forget Standing Out. Know Your Audience and How to Reach Them Through Tailored Targeting

Fueled by $280 billion in spending annually it’s no wonder events are on the rise globally. There is practically an event for everything these days; Pokémon Go Crawl anyone?

An event’s success is determined by so many factors. The planning process in many cases begins over a year out.

Organizers these days compete for the same wallet-share — which might leave you asking the question, how will my event stand out?

An industry that is surrounded by noise, it’s impossible. Competing against every event out there, while trying to stand out will leave you disappointed every time.

We have a core value here at Universe that encourages people to work

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Helping You Save Time, One Zap at a Time

Saving You Time, One Zap at a Time
Helping You Save Time, One Zap at a Time

The company that promises to make you happier by removing your busywork is now integrated with Universe. Yes, you heard right; those tedious tasks that you block off time on a weekly basis to complete can now be handled by Zapier.

Zapier operates off of the belief that there are two types of jobs; jobs that computers are best at doing and jobs that are best handled by humans. Simple enough.

Enter Zapier’s mission. They seek to empower businesses everywhere to create processes and systems that

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