Forget Standing Out. Know Your Audience and How to Reach Them Through Tailored Targeting

Forget Standing Out. Know Your Audience and How to Reach Them Through Tailored Targeting

Fueled by $280 billion in spending annually it’s no wonder events are on the rise globally. There is practically an event for everything these days; Pokémon Go Crawl anyone?

An event’s success is determined by so many factors. The planning process in many cases begins over a year out.

Organizers these days compete for the same wallet-share — which might leave you asking the question, how will my event stand out?

An industry that is surrounded by noise, it’s impossible. Competing against every event out there, while trying to stand out will leave you disappointed every time.

We have a core value here at Universe that encourages people to work

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Helping You Save Time, One Zap at a Time

Saving You Time, One Zap at a Time
Helping You Save Time, One Zap at a Time

The company that promises to make you happier by removing your busywork is now integrated with Universe. Yes, you heard right; those tedious tasks that you block off time on a weekly basis to complete can now be handled by Zapier.

Zapier operates off of the belief that there are two types of jobs; jobs that computers are best at doing and jobs that are best handled by humans. Simple enough.

Enter Zapier’s mission. They seek to empower businesses everywhere to create processes and systems that

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What You Don’t Know About the History of Music Festivals

What You Don't Know About the History of Music Festivals
What You Don’t Know About the History of Music Festivals

We hope we’ve piqued your interest with the first part of our two-part series on the incredible history of music festivals! We ended our last piece with the Isle of Wight festival in England, and we’re picking back up right where we left off.

Known for its green fields and wellies, Glastonbury Festival dates back to 1970. Originally named after its location in England — Glastonbury or the Pilton Festival was heavily influenced by the hippie and counterculture movement that defined

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The Beginning: A Peak Into the History of Music Festivals

The Beginning: A Peak Into the History of Music Festivals
The Beginning: A Peak Into the History of Music Festivals

Coachella. Bonnaroo. Lollapalooza. While these are the hottest music festivals today, you may not know that music festivals have been around for over 60 years dating back to the days of Woodstock. Whether you want to organize a stellar music festival, or simply love being a participant, we’re going to take you on a journey to explore where these gatherings of music, art and culture began.

The first music festival took place in 1954 in Newport, Rhode Island. The

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It’s Official Universe Expands to UK & Europe

It's Official Universe Expands to UK & Europe
It’s Official Universe Expands to UK & Europe

LONDON, (26 April, 2016) – Universe, a Live Nation Entertainment company, that specialises in self service ticketing software and social event management, announced today that it is opening its first European office based at Ticketmaster’s headquarters in London, United Kingdom.

Universe provides event ticketing software combined with advanced promotional and marketing tools. The company works with event organisers in over 600 cities around the

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Game-changing Event Technology: Bluetooth LE, Social Walls and Open-Data Protocol

Game-changing Event Technology: Bluetooth LE, Social Walls and Open-Data Protocol
Game-changing Event Technology: Bluetooth LE, Social Walls and Open-Data Protocol

Event Management Technology continues to advance at an incredible speed. Tech conferences have greatly benefited from a streamlined planning process and unprecedented data collection making targeted marketing efforts and contextualized experiences more successful than ever before. For those of our readers who are planning an upcoming tech conference, we’ve compiled a helpful list of a couple of the most influential and game-changing event management technologies.

Enable Better Experiences

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The Conference After Party and How it Can Grow Your Brand Awareness

Tech Conference After Party
The Conference After Party and How it Can Grow Your Brand Awareness

Multi-day conferences have a new counterpart: The After Party. Though, not exclusive to technology conferences, after-parties, hackathons, networking mixers and happy hours are cropping up everywhere around larger conferences. SXSW and Dreamforce are two that have been killing the after party game for several years. For those of you that

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Should I Give Away Comp Tickets to My Next Tech Conference?

Should I Give Away Comp Tickets to My Next Tech Conference?
Should I Give Away Comp Tickets to My Next Tech Conference?

Should you give away complimentary tickets to your next conference? There are a lot of different things to take into consideration when deciding if and how many comp tickets to give out to your tech conference. We get this can be a difficult decision, so we’ve decided to help you simplify that process. We’ve put together a list of the pros and cons of giving out comp tickets.

PRO: Word of Mouth Promotion

Complimentary tickets can be a great way to market your event. While you

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Finding the Best Speakers for Your Tech Conference

Finding the Best Speakers for Your Tech Conference
Finding the Best Speakers for Your Tech Conference

Putting on a fun but informative tech conference is a delicate balance; the key to making your tech conference a hit is having engaging and knowledgeable speakers to present. With the right speakers, you can draw in new attendees, bring back past guests, and deliver valuable information that will help increase your event’s reputation for being on the cutting edge of your industry. Finding the right speakers doesn’t come easy, though…and to help, we’ve put together a brief

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Your Guide to San Francisco’s Super Bowl Parties

Your Guide to San Francisco's Super Bowl Parties
Your Guide to San Francisco’s Super Bowl Parties

There are going to be some epic Super Bowl parties in San Francisco, and if you’re in the area, you’re going to want to know when and where. Things are going to be busy, so we’d highly recommend getting your tickets ahead of time…that being said, if you don’t want to commit to one event, you’ve got nothing to worry about! San Francisco is ready to party, and every neighborhood will have its own events going on. To help get you started in your search for the perfect party, we here at

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